By Fion Chua
Hey everyone! Recently, a fan of The Five Spoons named Jane asked us a question:
"Hey team, what makes a good digital media writer?"
We thought it would be a good idea to share her question and also our reply to her with everyone on our blog, so that all of us can learn together.
Read more after the jump!
Dear Jane,
There are many things to take note of for one to be a good digital media writer.
1. Target Audiences: WHO ARE THEY?
The first, and also one of the most important points would be to pay attention to the target audience of the content produced. Identifying who your readers are is crucial because it means that you will be better able to cater to their preferences.
We cater to our target audience of the different social media platforms i.e. Facebook, Twitter and this main blog, by varying the amount of content included for each and how they are all being used. For example, our audience on Twitter is more inclined to reading snippets of information rather than that of our blog, who would be more willing to spend extra time browsing.
Read more after the jump!
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Dear Jane,
There are many things to take note of for one to be a good digital media writer.
1. Target Audiences: WHO ARE THEY?
The first, and also one of the most important points would be to pay attention to the target audience of the content produced. Identifying who your readers are is crucial because it means that you will be better able to cater to their preferences.
We cater to our target audience of the different social media platforms i.e. Facebook, Twitter and this main blog, by varying the amount of content included for each and how they are all being used. For example, our audience on Twitter is more inclined to reading snippets of information rather than that of our blog, who would be more willing to spend extra time browsing.
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| Image Credits: http://graduatepromotions.com/wp-content/uploads/2013/08/social-media-companies.jpg |
2. Interactivity: TALK TO THEM!
A good digital media writer is one that engages in multi-way communication with his/ her readers. Simply reading what the audience has to say about your content is not enough! You have to return the favour and interact with them too, be it a tweet or a reply to a Facebook comment.
3. Relevance: WHAT SHOULD YOU SAY?
If your words is not related to the chosen theme, readers are going to find difficulty understanding the purpose of your content. It is never a good idea to confuse your target audience. Decide on a clear theme and ensure that your content has relevance to it!
4. Multi-media: SPICE IT UP!
5. Reaching Out: DRAW THEM IN!
If your words is not related to the chosen theme, readers are going to find difficulty understanding the purpose of your content. It is never a good idea to confuse your target audience. Decide on a clear theme and ensure that your content has relevance to it!
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| Image credits: http://2.bp.blogspot.com/-5-3KwNQFaX8/ULa5GyP3KnI/AAAAAAAAEIA/NjwRaJd7U7w/s1600/right-words22kl.jpg |
4. Multi-media: SPICE IT UP!
Readers of online content usually look out for visuals and audio- both of which can engage people more easily than text. Breaking up chunks of words with images or videos would immediately make information easier to read.
One example would be this post (our interview with Chef Justin Chua)!
5. Reaching Out: DRAW THEM IN!
As someone writing on the web, it is important to market your content e.g. across more than one social media platform. Even if you are writing about the most 'in' trend among teenagers at the moment or a large-scale natural disaster that took place the day before, no one would be looking at it if they do not even know about it!
You can include a hyperlink on your Facebook page to your newest blog post or even take the time to film a video; it may even go viral overnight!
The key is to get the word out there. Whatever works, works! Because, why not? ;)
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| Image credits: http://www.digitalsherpa.com/blog/wp-content/uploads/2013/05/small-business-internet-marketing1.jpg |
The key is to get the word out there. Whatever works, works! Because, why not? ;)
The Five Spoons hope that our reply has answered your question, Jane! These top five tips serve to help all of you, our dear readers out there, become good digital media writers!
Please don't forget to comment on this post and drop us a mail if you have any feedback for us too.
Till next time! :)
Till next time! :)
